Mining boom sparks Harley boom

Harley Davidson cruiser
While the fortunes of many North American companies are on a downward spiral, Australias resources boom is helping to keep at least one afloat.
Harley-Davidsons motorcycle sales volumes in its domestic market have fallen markedly from the beginning of 2008, with the company predicting a 10 per cent fall-off to year-end against 2007.
At the same time, its Australian subsidiary is reporting a 10 per cent hike in volumes for the same period.
And it seems that the West Australian mining boom is the major contributing factory.
Harley-Davidson Australias marketing manager, Adrian ODonoughue, says the Australian operation expects to retail 7700 motorcycles in 2008, compared with 7000 in 2007.
Obviously, things can change at any time, but were on track for those sorts of numbers, he said.
And on the face of it, the growth is coming from the west.
Two years ago, our biggest dealer was in Brisbane, Mr ODonoughue explained.
That was when Queensland was on the up, but now, our biggest volume dealership is in Perth. WA makes up about eight per cent of our total sales.
Obviously, the whole economic picture in the US is not good, but were [Australia] still being propped up by the resource boom.
But will the economic maladies of the USA rub off on us? Mr ODonoughue doesnt think so.
Maybe panic will set in, but were tipping interest rates wont go up, so theres still a relatively good level of confidence.
Perhaps the bigger question for Harley-Davidson right now is what will happen to resale values traditionally a Harley-Davidson strength.
The company has kept prices for its dramatically revised 2009 touring models more or less stagnant and has been forced to revise the prices of some existing models down in some cases by up to $1000 to maintain relativity.
I guess its a case of some short-term pain for long-term gain, Mr ODonoughue said.
Weve adjusted prices of a handful of models, but we expect resale values to remain a Harley-Davidson long suit.
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