They are more closely associated with the high street than high art, but at 1000 ($A2200) for a pair of jeans, pop artist Stuart Semple's latest creations are hardly your average straight-leg or boot-cut jeans.

Semple has teamed up with eight major denim labels to produce a limited-edition collection that straddles the boundary between wearable fashion and collectable art.

The jeans will be available as part of the forthcoming Cult of Denim exhibition, which will see part of the London store Selfridges transformed into a mini-gallery from October 15 . It is timed to coincide with the Frieze Art Fair, the busiest week in the capital's art calendar, attracting fashionable collectors from around the world.

The Cult of Denim exhibition which will also feature a glowing diamond-shaped installation and dramatic denim canvases starting at 75,000 ($A165,000) aims to ''explore the versatility of denim in fashion and art''.

Semple's collaboration follows on from the work of the Turner Prize-winner Damien Hirst, who created a range for Levi's last year. Hirst's jeans and T-shirts, which featured his signature skull, spot and multi-coloured butterfly motifs, were all priced below about $330 and sold quickly.

Semple, meanwhile, has hand-painted, bleached and embellished eight pairs of jeans from the leading labels Levi's, J Brand, Diesel and 7 for all Mankind.

The forthcoming exhibition is the latest in a series of shows and collaborations for Selfridges, events that suggest the landmark department store is styling itself as a rival to the city's established art galleries.